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Thinking about B2B Social Media? Dot your i’s first.
I hear a lot of people ask about the relevance of social media in B2B Marketing. Normally these questions follow presentations by industry commentators that have contained high-profile, consumer...
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Sage: Trade Show Marketing how it should be done
I was at the Business Start-Up Show recently, a trade show with seminars and over 300 exhibitors targeting the small and start-up business market. I stopped by a number of stands that day, and although...
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Social Media Awards Prediction: O2 Santa
It’s great to end the year with a brilliant social media campaign courtesy of the guys at O2 and Hope & Glory. I first saw this via a tweet from @mashbusiness: For those of you not familiar with...
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Social Media Benchmark
I was one of about 250 marketers that attended the Chartered Institute of Marketing‘s launch of the Social Media Benchmark research at Bloomberg’s impressive offices in Finsbury Square this week. This...
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Giving marketing a rebrand- step 2
Last week’s post on giving marketing a rebrand coincided with a piece on a similar theme in Marketing Week and was picked up and included in their Storify. I suggested that there are three steps...
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Managing your digital personal brand
We marketers sometimes forget that we also have personal brands that need building and managing. So it was great to be able to spend a day reflecting on this last week with a range of digital marketing...
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Twitter no longer LinkedIn
There’s no doubt we live in a digitally connected world. But, with the growing number of mobile apps and platforms, it is easy to forget exactly how it’s all connected. So I welcome yesterday’s news...
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What Spongebob Squarepants taught me about Social Media
If ever a picture told a thousand words, it’s this one, which recently appeared in my timeline on Facebook- sadly because a ‘friend’ had ‘liked’ it. The complex relationship between God, cancer and...
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2012 blog review
The WordPress.com stats helper monkeys prepared a 2012 annual report for my blog. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 2,300 views in 2012. If every...
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Who does Google think you are?
If we’re honest, we’ve all done it. Some call it the “vanity search” or even “ego surfing”. Whatever you call it, it makes good sense to regularly ‘Google yourself’ in order to proactively manage your...
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34 minutes that should change the way you look at social media
I love facts, me. Hard, numbers-based evidence. As marketing professionals, it’s this objective assessment of the relevance or performance of campaigns and channels that stops us being perceived as...
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Is Periscope on your radar?
There seems to have been quite a lot of noise about live video streaming services over the last week or so, since Twitter-owned Periscope launched, inviting us to “Explore the world through someone...
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